Attached is a survey that ISA recently distributed that I think you’ll find interesting, and a very positive outlook for the sign business going forward. It was compiled after ISA spoke to 200+ CEO’s or shop managers at the recent 2011 ISA show.

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Though many consider laminating a dark art, here are a few easy-to-follow best practices for great results.

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Do you want an easy way to calculate the costs of printing? Simply export the job log in VersaWorks. This powerful feature contains the figures you need to manage your business. The printer’s entire print history is given, along with the size of each job and the volume of ink consumed per job. This helps accurately track your expenses, ensuring that you price jobs competitively and with the bottom line in mind. You can find the job log under “View Menu” in VersaWorks.

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What is it about the Italians that makes them so cool? The romantic language? The fast cars? The creamy gelato? The Italians certainly have a way.. they seem to draw attention without even trying. What makes them so different? Certainly their style. But I also think they are especially creative and have an exceptional commitment to quality. Earlier this year, my Roland colleagues in Italy contributed to my theory about Italians.

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In show business, a triple threat is someone who can sing, dance, and act. At Roland, we’ve mastered the three disciplines of printing, cutting, and printing and cutting together. Like many Hollywood triple threats, we have found that one aspect of our talents has often overshadowed the others. In our case, we have become very well known for integrated print/cut devices. We offer a wide variety of sizes and configurations, and have been the leaders in the segment since we introduced the first integrated machines over 13 years ago.

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We rarely have dull days around the sign shop, and yesterday we received a request for a long time satisfied customer at the local Chevrolet dealership. He needed to advertise four sizes of tires, with a “Good”, “Better”, and “Best” option. These tires would be on display in the service drive area of the dealership. I was presented with the necessary copy and was told to “get busy-we need these before closing time today”. Ok, deadlines can be met….so back to work I go!

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How do you keep your customers and prospects informed about your business? Do you use blogs, email blasts or newsletters? If you’d like to keep abreast of newsworthy events here at Roland DGA, there are three opportunities you should know about.

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ISA (International Sign Association) is always a big show for us and this year was no different. Pre-show numbers coming out of the association showed registration significantly up from previous years, with more exhibitors and booth space. We took more space ourselves with a 40x60ft booth and a whole new booth structure that looked fantastic thanks to our awesome marketing department. In addition, we had three exciting new products to talk about: the VersaUV LEJ-640, Roland's first roll-to-roll hybrid flatbed; the LEF-12 UV small flatbed, and our new 20" print/cut device called VersaStudio.

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As everyone would agree, this time of year can be especially taxing (pun intended). This year, however, we have the added worries of war in the mid-east and leaking radiation in Japan. Meanwhile, governments everywhere are wrestling with how to pay for their growing debt.

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Glengarry Glen Ross, the 1992 movie, featured an all-star cast: Al Pacino, Jack Lemmon, Alec Baldwin, Alan Arkin, Ed Harris, Kevin Spacey and Jonathan Pryce. During a memorable scene, Alec Balwin says the famous phrase: “ABC. Always Be Closing.”

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