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News, Views & How-To's

Monday Moanin'

Dave Goward Inspiration silver ink , the economy , uv ink
What’s with all the economists making predictions lately? I suppose that’s what economists are paid to do, but on any given day we can read that the economy is heading into another recession, or that the economy is slowly improving, or some combination of the two. Come on, can’t we all just get along?

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Why Social Media is P2P, Not B2C or B2B

Patrick Kersey Inspiration b2b , social media
I have seen a number of posts about the differences between the relevance and effectiveness of B2C (Business to Consumer) and B2B (Business to Business) social media. As someone who has been employed in marketing for many years and used just about every communications tool since Morse Code, I think these discussions miss the point. Social media is all about P2P – i.e., Person-to-Person communications. If we’re treating our audience like we would with a commercial, print ad, sign or banner, we’re not listening, we’re merely generating additional noise.

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Can I have a little “Ham & Cheese?”

Rick Scrimger Inspiration ham & cheese , metallic inks , nbm long beach , oatmeal , versacamm
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Producing Accessibility Signage

Roland DGA Engraving
State and federal laws are mandating ADA signage, directional signage and pictograms for the visually impaired. To help you get into this market, Roland has a complete solution including software and substrates. The results are impressive and the workflow easy to master. Simply follow these guidelines below to create effective, industry compliant ADA signage right at your desktop.

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30,000 package prototypes

Rick Scrimger Inkjet Printers & Printers/Cutters , Inspiration box prototype , oatmeal , package design , rapid package prototyping
In the category of “a picture is worth a thousand words,” this one might be worth 30,000! We’ve been working on a big summer project in our graphic production department. It all started when we were trying to figure out a way to get an actual box prototype – typically, a one-off – in the hands of the readers of Package Design Magazine. We struck on the idea of inserting one in every issue – which presented a monumental task:

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Tempted at Every Turn

Dede Sabey Inspiration inspire , versacamm
It happened again. After enjoying my morning oatmeal, I headed off for the Long Beach show and was met with temptation. No… the show wasn’t full of hot guys. But it was full of enthusiastic, creative Roland owners and talking to them makes me want a Roland for myself.

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