Here at Roland, one of the most defining trends we see for the industry today is the widespread adoption of integrated print/cut technology. Today’s integrated printer/cutters provide unattended printing and contour cutting on a single device. With their integrated design, printer/cutters streamline the production process, improve accuracy, and nearly eliminate the need to reload and reposition graphics, saving untold man hours and reducing costly mistakes.

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Creating an Exciting New Look with Rhinestones. Roland R-Wear business solutions enable apparel shops to attract new customers with the power of personalization. With established Roland output devices, Roland R-Wear Studio design software lets you quickly add tremendous value to everything from jeans and t-shirts to hats and handbags.

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Printing on hemmed, grommeted stock saves time and money. One of the things that digital printing makes easier is banners. I noticed in the Design & Price [SignCraft, March/April 2008] feature on a 4-by-12-ft. banner, that three of the four sign designers who participated described producing a digitally-printed version. It’s fast, and it lets you use color without worrying about how many colors or layers of vinyl it will take.

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A primary goal of decorated-apparel shops should be to fulfill as many of their customer’s needs as possible, in house. However, each decorating process has its strengths and weaknesses, which often limit a decorator’s ability to meet every need.

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Most sales are not too difficult to close; however, at times we must resort to some “extra yard” presentation techniques to close our multi-unit printing opportunities. This week I am proposing a digital printing and cut-vinyl vehicle graphics package for three distinctly different trucks. All the messages are the same; however, there are layout issues that differ from truck, to van, to van. To dramatically increase the chances of our getting this nice graphics package order, we simply resorted to our Roland VP-540 to help us create some “sample boards” to show the client what we could offer to increase his business right away.

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Old habits die hard around my sign company. For years and years we have designed and created effective window graphics for numerous retail businesses. Vinyl lettering and window graphics were always created on our plotter with solid color vinyl and assembled in layers on site. With my Roland VP-540, the same jobs are completed in about 25% of the usual time, with a definite upgrade in appearance and value for the customers.

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With the advent of the VersaUV family and its incorporation of white ink and gloss layers, it has become increasingly important to understand how these colors are treated within VersaWorks. The most common issue encountered is the process of setting up files that take advantage of these added features on the LEC.

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When installing a new printer, always use the supplied Roland VersaWorks disk to perform your software installation. This ensures that you are loading the correct drivers for the printer you are installing.

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File this under the “How Cool is That?” category. The new version of VersaWorks (Version 3.2.1) includes two relatively well hidden but Wicked Cool features that made me smile.

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